The Business Challenge
Slow mobile page speeds (5.8s average) drove a high 74% cart abandonment rate, while disconnected inventory caused frequent out-of-stock orders and customer dissatisfaction.
Project Objectives
- Achieve sub-second mobile page loads and improve Core Web Vitals to >95
- Synchronize retail store and warehouse inventory in real time
- Implement seamless one-click checkout supporting global currencies and wallets
- Empower merchandising teams with an intuitive headless CMS
Solution Architecture
Headless frontend built with React and Tailwind CSS hosted on global edge CDN, integrated with a headless commerce API and an event-driven inventory bridge syncing POS terminals via Webhooks.
Implementation Process
- Re-architected product catalog and media asset optimization pipelines
- Designed a modular design system prioritizing one-thumb mobile checkout interactions
- Connected real-time webhook listeners across retail point-of-sale registers
- Launched before Black Friday with load testing proving resilience up to 25,000 concurrent shoppers